Your author platform is as totally unique as this snowflake.

This is a special offer I made to my newsletter subscribers earlier this month and now I’m making it available to all, but only until January 31st.

You don’t need to spend a small fortune to cultivate your author platform, but you do need to think like an author. An author is the composer of a literary work or works, and platform development can and should begin long before a writer is ready for authorhood.

Most writers who are producing regular writing are ready to start thinking about their platforms. But often writers don’t realize that platform development is just as creative and synergistic as writing itself. In other words, you can enjoy creating, developing, and expanding your platform, just as much as you enjoy the rest of your writing career. In the long run, no two author platforms look alike.

I am all about teaching writers to understand their strengths and put them at the center of their writing careers. I teach writers how to discover their strengths and let their strengths lead. This dramatically simplifies the platform development process and puts you, the writer, in charge of the platform growth process.

Don’t give your writing career away. There are no funnels, no systems, no formulas involved in the way I teach platform. The way I teach platform it begins and ends with you. You don’t need me to have a successful platform…you need you.

The Build Your Author Platform Workbook was featured as a self-study course in the September 2011 Build Your Platform Premium Kit from Writer’s Digest, so you know it’s high quality. On January 1st the right to the material reverted back to me.

Now I can offer this 8-week workbook to you for only $29.99. The price will return to $39.99 on February 1st, so order now!

Learn more about the Build Your Author Platform Workbook here.

(Oops! The button was not working but all fixed now.)

My latest article for Writer's Digest appears in the Writer's Yearbook 2012 on stands and available from WD.com now!

If you have read any of my new book, you know that it focuses on putting your writing at the center of your writing career, and allowing everything else to follow from there.

Yes, you need to learn more skills than ever to succeed at a professional writing career, but the writing must come first and as writers we must return to the writing over and over as we grow our careers.

I have been working with writers for over a decade now and here is what I’ve noticed: a writing writer is a happy writer. And a writer who is doing everything else besides writing, when writing is what they’d really rather be doing, is an unhappy writer.

If you are a writer, everything you are emerges from the writing you actually do. I don’t know how to say it any more clearly than that.

Enter 2012. We now have more tools available to produce our own success than ever. But this brings a new dilemma—which tools do we use and when? How do we know what to do? How can we do what we do with excellence? And how can we create consistently positive results?

Well, just as the writing would not happen without a writer’s full engagement, writing success won’t happen on its own or maintain itself without your thoughtful, focused attention. It also helps to have a great mentor and be surrounded by other who behave like professionals.

A challenge for me, as a writer and writing coach, has been how can I clone myself? How can I help thousands of writers without becoming personally drained, emotionally exhausted, and creatively spent on a daily basis?

How do I get my hard-won knowledge about helping writers create writing career success to writers and still take care of my own professional and personal responsibilities?

Well, I’ve worked long and hard to solve this dilemma. And I feel I have finally resolved it. Here’s how you can work with me if you would like to:

I write books and workbooks for a global audience of writers. You may know what books I am talking about (Writer Mama, Get Known, Author Mama, and The Writer’s Workout). I have one workbook out so far, with more to roll out in 2012 (so far, Build Your Author Platform goes with Get Known.) If you want to know what I know, read my books. If you read my books and liked them, I would appreciate your word-of-mouth support any time you want to give it. I especially appreciate book reviews.

I write articles for a global audience of writers. I don’t have to ask people to read my articles, they are widely read and widely appreciated by writers. But hey, if you want to forward links to your favorites or tweet them or post them on Facebook, I am all for it. If you want more depth on subtopics of what I know, please read my articles.

I write articles on topics I enjoy writing about for regional audiences of women, moms and parents. I don’t tend to buzz these much because I sell and resell them year after year. Some day, I’ll put them all in a collection, but not yet. Chances are very good that your regional parenting magazine editor is already on my regular contact list.

I audio coach wide audiences of writers. This is new. I learned how to do this in the “flash class” to celebrate the launch of The Writer’s Workout and it went so unbelievably well that I decided to do more in 2012. In the meantime, my newsletter subscribers have first dibs on the first audio coaching session this year.

I speak to large groups of writers. I give keynotes, presentations, workshops, and I moderate panels. My objective whenever I speak is always to inspire writers to wake up and seize the opportunities that are right in front of us. Listeners tell me they are inspired into action by this focus. If you have heard me speak, feel free to get in touch and let me know what you thought.

I teach small groups of writers on a six-week basis. I have been teaching groups of writers consistently for ten years. My writing classes launch writing careers. I teach five sessions of small classes a year. My students learn skills that they can immediately apply to their writing, selling, self-promotion, specializing, and micro-publishing repertoire.

I train small groups of former students on a half-year basis. I have been doing this for two years and I absolutely love it. Via my five-month training groups, my former students get more support from me, I get to encourage them as a group, and the members encourage each other. The results are so powerful they sometimes bring me to tears.

I produce my own success while simultaneously partnering with trust-worthy others. Don’t skip over the “trust-worthy” part. If I feel that if someone is no longer an excellent resource, I will simply stop recommending them. I don’t just partner with anyone for the sake of cronyism. I am selective, conscientious, and a good judge of character.

I am a writer, a writing career coach, a speaker, and a teacher. I keep writing at the center of everything I do. And I encourage every other writer on the planet to do the same thing.

I help writers get from however they feel today to personally and professionally satisfied with their writing life. There is no reason to wait. Success is not “out there.” It’s right here and it’s always waiting for us to wake up and get back to work.

Writing career success never happens overnight. The job is never done. But you’d better believe that it happens. And it can happen for you in 2012. I hope that it does. And I hope that my work is helpful.

I often do some of my best writing right after finishing a book.

I feel that this was the case last summer with a self-study course curriculum that I wrote for the folks at Writer’s Digest to include in their September 2011 Build An Author Platform Premium Kit.

I had just completed The Writer’s Workout, and I was creatively spent and eager to spend some time with my family. But…I felt like I had made some training breakthroughs in teaching platform development, one of my long-time specialties. And I knew that writing the self-study course for Writer’s Digest would push me to articulate my ideas concisely, specifically, and well.

So while Jason and Samantha were off exploring Portland, I was in the basement pulling together all the best of my ideas on platform development for writers.

I think this workbook is one of the best things I’ve ever written and one of the most helpful tools for emerging platform builders around. I have been speaking, writing, and teaching platform development to writers for five years. Thousands of people have benefited from my work on the topic.

You may be familiar with some of my prior work on the topic for Writer’s Digest:

• “50 Simple Ways To Build Your Platform in 5 Minutes A Day” for Writer’s Digest magazine, March/April 2011

• “Elements of a Successful Fiction Platform” for Writer’s Digest magazine, November/December 2010

• “How to Build a Marketing Platform” for Writer’s Digest magazine, May/June 2009

• Get Known Before The Book Deal, Use Your Personal Strengths To Grow An Author Platform (Writer’s Digest Books 2008) More info

I made a deal with the WD publisher at the time, Kelly Messerly, that I would write the self-study curriculum for WD, they would sell 200 print copies from September – December, and afterwards the rights to the work would revert back to me.

So naturally, after waiting all of this time, I am very excited to share the concepts I developed with you in the Build Your Author Platform Workbook.

This eight-chapter companion workbook in PDF format was written to go with my book, Get Known Before the Book Deal, Use Your Personal Strengths To Grow An Author Platform (Writer’s Digest 2008).

I feel confident that my Build Your Author Platform Workbook brings the platform development concepts in Get Known up to date without muddling any of the basic thrusts, which are as sound as they ever were.

One thing has changed for writers, though: no writer is merely a traditionally published or merely an “indie” author any longer. We are all both now. We are all everything and anything that we decide to do. And who knows what that’s going to look like in 2012.

It’s an exciting time to be a writer. I hope that my workbook will help any writer navigate what can otherwise feel like a confusing spectrum of choices.

I’d love to work with you, if you want to work with me. But I understand that not everyone wants to work with me in a six-week email class environment (although there are those who seem to love it). I also understand that not everyone can afford my class fees or the conference fees where I’ll be speaking this year. Of course, this is why I offer scholarships but even that can only go so far.

So here’s my chance to make my teaching affordable for every writer. I could have priced the workbook higher. In fact, I seriously considered it. But I’m going low instead because that’s in alignment with my 2012 mission to empower as many writers as I can using my best tools, old and new.

The Build Your Author Platform Workbook is a mental workout any writer can use annually to assess platform growth thus far and reassess it going forward as a writing career takes root, grows, and prospers. Folks who are already fans of Get Known Before the Book Deal will especially appreciate the opportunity to organize all the scribbles they’ve already made in their books! (But don’t forget to update your ideas to reflect your present accomplishments.)

The workbook is on sale now! You can purchase the Build Your Author Platform Workbook to accompany your paperback or digital copy of Get Known Before the Book Deal for only $39.99. I will send the workbook right over to your inbox soon after you order.

Folks who have taken my Discover Your Specialty & Launch Your Platform class will appreciate having a workbook to help them with their annual platform update and goal setting. And during the month of January 2012, all of my current and former students and dream teamers can purchase the workbook at a reduced price of $29.99.

The only folks who SHOULD NOT ORDER this workbook are those who ordered it via the Writer’s Digest premium collection in September or December. (Please contact me at christina at christina katz dot com if you are interested in discussing use of the workbook in your group class, program, or organization.)

Please click here for more info and how to order Build Your Author Platform Workbook.

Happy New Year, writers!

And happy ongoing and evolving platform development for many years to come!

In less than two weeks, I start teaching one of my favorite classes again. The class is Discover Your Specialty & Launch Your Platform.

There are many things that make my approach to platform development unique. For one thing, I understand that platform means everything to writing career success. At the same time I am able to balance that idea with the knowledge that the best, most authentic and well-rounded platforms don’t just spring up overnight.

My classes take six weeks, and I’d say that six weeks is the minimum amount of time any writer should spend developing their platform concept before they jump online and start blogging or building a site.

Why?

Because every writer has a unique platform dynamic yet most writers are not aware what theirs is. In my class, Discover Your Specialty & Launch Your Platform, we take our time uncovering that platform dynamic, exploring it, and most importantly, making sure it is authentically meaningful to the writer.

You can take the class whether you already have an idea of what your platform should focus on or not. Because guess what? It’s not dollar signs that are going to motivate you to establish your name and get known for what you write, it’s loving what you do so that you can sustain the effort long enough to get known and attract readers.

I hope you are in the platform journey for the long haul because it’s a career-long effort. For the past six years I have been teaching writers how to build a platform alongside their writing in order to amplify their reach, make an indelible impression in reader’s minds, and create future revenue streams to sustain their writing efforts.

Here are several reasons why you may wish to work with me rather than someone else:

• I wrote the book on platform. It’s called, Get Known Before the Book Deal. It’s one of the first and most comprehensive books on platform for writers.
• I recently wrote a workbook on platform called, “Build Your Author Platform & Prosper.” It’s a companion to my book, Get Known Before the Book Deal, and it will launch on January 1, 2012.
• I have written several feature-length articles for Writer’s Digest magazine on platform for writers across the genres and from the perspective of all levels of writers from aspirant to bestselling author.
• I have worked with hundreds of writers over the past ten years, working with many of them over time as they write, get published, build up clips, establish a specialty, break into national publications, write ebooks and books, and create lasting and profitable platforms.
• But perhaps the most important reason to work with me rather than someone else is because I am not interested in leveraging your platform for my own or others’ financial interests. I have my own platform, I have my own paid writing work, and I already teach and speak in a distinctive niche. This means when I am focused on you, I am focused on what is best for your career in the long run, not what you can do for me in the short run. I want you to prosper by establishing your own platform and growing it over time.

Platform development for authors is one of my specialties as a writing career coach. I work with writers across a range of skill sets, so I understand how platform matters in every phase of a writer’s career development.

I prefer to work with writers in this class who are just getting started identifying their strengths and understanding how to better position their platform in the marketplace. My former students have the option to continue working with me via my training groups, if they so choose.

I understand writers, the state of the industry, and the unique challenges that writers face on a daily basis. I don’t want you to sell your soul; I want you to listen to what your inner voice is telling you to do, not what external forces want you to do for them. I want to help you declare and maintain ownership over your career while at the same time helping you partner wisely with others.

Establishing a platform is a whole lot easier, when you take the time to understand your motivations and make the most of your strengths.

You do not have to be a woman, a mom, or a nonfiction writer to take this class. It definitely helps if you are already an established writer and you have some idea of the direction you’d like to go with your writing but you will learn that in the process of the class, anyway.

I will be updating the class in the fall and raising the price accordingly, which means you have three chances to register between now and then. Here are what some past students have had to say about Discover Your Specialty & Launch Your Platform:

Christina embodies what it means to be a great coach. She is direct, honest, not afraid to say what a writer struggling with a particular issue needs to hear. Christina has the tremendous confidence that comes with experience; that confidence made me strong when I needed it. She told me, with conviction, that what I have to say is important, and that I shouldn’t hesitate to say it. ~ Valorie H.

Discover Your Specialty & Launch Your Platform is a great class for writers at any stage of career development. I had been doing a small amount of platform development prior to the class and found that I could enfold that work into my plans going forward. Now I feel so much more professional, focused, and confident. These six weeks of class work have moved me forward months (even years) in building my platform.  I know now where I’m going and can communicate that clearly to others. ~ Lara K.

I highly recommend this class for writers struggling to define their niche or confused about how to communicate it compellingly. Christina is a wise guide who facilitates the kind of inner exploration it takes to find and flesh out an authentic, sustainable platform. This class helped me get clear on who I am and what I bring to my audience. And that’s priceless. ~ Heidi L.

Christina Katz’ Discover Your Specialty & Launch Your Platform class was a combination of therapy and boot camp. She forced me to dig deep and deeper yet, to discover what motivates and inspires me to write. ~ Sandra F.

Christina’s exceptional class focused my thoughts to build a specialty platform plan. Her assignments challenged and helped me look deeply into lifelong experiences to build an organized plan for getting published. ~ Bill H.

Building a platform isn’t for the faint-of-heart, but the clarity I found after digging into the possibilities was an invaluable learning experience. I now have a clearly defined roadmap to follow and a better understanding of how to continue building my writing platform grounded in practical techniques rather than just dreamy possibilities. ~ C. Hines

This course not only taught me more about myself and what inspires me to write, but also showed me concrete actions to take in order to establish a strong platform for my writing career. With Christina’s practical advice and informed guidance, I learned exactly what steps I need to take to reach my writing goals. ~ Sarah L.

Before I took this class, I was struggling to identify topics that would be of interest to editors and readers. Now, I have the beginnings of a platform that will help me generate as much work as I want or need just by developing and marketing my area of expertise. ~ B. Meleski

In an uncertain publishing environment, platform has never been more important for writers. I’m so thankful to Christina for providing me with an opportunity to strategize and for helping me come up with a workable platform plan. ~ Sharon V.

Christina is a real, honest-to-goodness teacher. When I wasn’t working to my ability, she noticed, demanded more, and gave me the tools to succeed. Nobody ever gets where they’re going without a great teacher. Christina helped me find my wings. ~ Lynne S.

I found this class to be much more than I expected. Don’t sign up unless you have plenty of time to devote to it (not to mention paper and ink!) because you will not want to waste the opportunity to have Christina help you find, develop, or fine tune your image and point you in the right direction. ~ Carol A.

Learn more here. Space is limited. Register by December 28th for the class that begins on January 4th.

I hope to work with you in 2012!

This is part four in a four-part series on the seasons of your writing career, which is also the organizing principle I used in The Writer’s Workout. See posts one, two and three if you missed them.

The Winter of Your Career

As I mentioned in the second post of this series,we often associate winter with discontent and summer with tra-la-la, isn’t life grand?

However, when it comes to writing careers, most writers feel just the opposite. Seasoned writers are typically sincere, confident, and calm. They do not have to strut around like peacocks trying to get attention. They just kind of emanate wisdom that pulls others in.

Seasoned writers are content because they have readers and they know how to communicate with them. These are the veterans of the industry. Sadly many writers will give up before they come close to ever being a multi-book author. And yes, you can still recognize a seasoned author by how many books they have published, no matter who tries to say that books no longer matter any longer.

Books will always matter. And seasoned writers who have written many of them, know it.

Seasoned writers create worlds for their readers and also know how to be the bridge that escorts the reader back and forth between this world and theirs. When you hit the winter phase of your writing career, you have become a master at juggling worlds.

Like the earlier phases, many writers believe they have achieved the winter phase of their career when they still have a long way to go. And when they can consistently channel their ambitions in constructive creative ways, they may eventually possess the keys to the book world, whether they share those keys with publishers or not.

Writers who reach the winter phase of their career, and many authors have, live happily ever after…satisfying readers.

~ Photo by FreeFoto

This is part four in a four-part series on the seasons of your writing career, which is also the organizing principle I used in The Writer’s Workout. See posts one and two, if you missed them.

The Fall of Your Career

The autumn of your writing career is exactly what you might expect it to be—a time when you can harvest because you’ve been working long and hard enough to have something to harvest in the first place.

This is the phase when writers typically progress from being “writers” to being “authors.” This is a phase characterized by hard work, and yet this is also the phase where a writer begins to reap some benefits of all the work that has lead up to this point. Unsolicited invitations may roll in. People may begin to discuss your name in association with your topic, when the topic comes up.

Platform-development and building becomes particularly important at this point. During this phase writers really start to understand what the phrase “produce yourself” means. We are no longer sitting around waiting for others to recognize our genius, if ever we were, and we are now aware that we have an active voice in the greater community around our specialty and a solid track record that we need to convey so that folks just meeting us will recognize our track record and contributions in our field.

I’ve been paying attention to my students progress over the years and I can tell you one thing I’ve noticed: the most prosperous have the most well-developed platforms. And they don’t typically earn money writing one way, they earn money via their specialty topic in many ways, and this usually begins during this phase of their professional development. They also continue to take responsibility and continue foraging ahead even though others are starting to recognize their work. They don’t let the early signs of success go to their heads.

Some writers, who have already worked long and hard to get to this point, will feel disappointed that they have to continue working long and hard if they want to see their career continue to grow. But you never “arrive” as a writer. There are always new ways to grow and expand what you offer. So try to be one of those writers who finds an authentic niche or cluster of niches and cultivate the kind of satisfaction that can only come from enjoying your daily work. If you can’t enjoy your daily work, then what’s the point?

You reap what you sow is true in life and also in writing careers. And just as in life, it’s helpful to have some tools and skills to help you sow better, so you can achieve the kind of results you’d always wanted…the kind you will begin to see in the autumn of your writing career.

~ Photo by kightp

Sometimes you just need a short-hand way to encapsulate all that you do.

And thanks to Jane Friedman, I have now found a way.

At the bottom of Jane’s recent newsletter, I saw a little social networking button for a site called About.Me.Com.

Curious person that I am, I thought to myself, “Hey, what’s that?”

I clicked on the button in Jane’s newsletter, which you should really sign up for if you haven’t already, and this is what I found.

I was impressed. And I wanted to learn more. So I clicked here and learned more in about two minutes.

Sold.

It took me about an hour to create my page. But I’m happy with the initial results.

Let me know what you think!

Check out my about.me profile!

And when I set up my About.Me page, I got a free pack of 50 biz cards from Moo.com, which will come in handy at my live launch party for The Writer’s Workout on December 4th at the Wilsonville Public Library. There will be cake! Hope to see you there.

I subscribe to posts on Google Alerts about author platform development. And most of the how-tos are remarkably generic and uninspiring.

Inevitably, they kick off with the advice to “create your brand.” And I have to confess that I guffaw every single time I read this.

Create your brand? How is a writer supposed to create a brand when so many have yet to even start sharing any work?

Pressure to “create your brand” before you begin writing and publishing your work is going to get in the way. It’s going to make your writing self-conscious. It’s going to make you think that you are “somebody” when nobody has read any of your stuff…because as crazy as this may sound most “writers” get discovered via their writing.

Another thing that makes me laugh is when supposed writers, typically men, take a cursory glance at my work and then pronounce it, “too basic.”

But when I try to investigate further and take a look at their writing, their platform, and the services that they provide their readers and the world…I can’t find anything.

Apparently, if you dismiss my work as too basic, you don’t have to try to get published, build your platform, or take responsibility for putting your writing out in the world —you can just sit around and critique those who actually work 40-50 hours a week doing just that.

I don’t write for people who want to sit around on high and do no writing. I write books for people who are ready to write, ready to get known, and ready to treat writing as a career.

Here’s what happens when you start taking your writing and your writing career more seriously: you start to recognize that there are hundreds and maybe even thousands of folks out there, who have no intention of ever taking their work seriously, and who are scornful towards those who do.

Steer clear of these people. They will take you out of your writing process and into debate-land, a place where little creative work gets accomplished.

The first thing I encourage writers to do is to take their writing more seriously without taking themselves too seriously. If you take yourself too seriously, you have already decided in advance how others should regard you instead of earning their regard. That’s ego, by the way, not creativity.

When you take your writing seriously, you start to grow a career, which is risky and daring and a long, exciting roller coaster ride with no immediate gratification. Hopefully this helps you know when you are on the right track.

But you can’t create if you hold yourself aloof. You can’t do it if the only way you will try is if there are quick shortcuts into an elite club. You can’t create if you are not willing to face your own inner demons. You can’t create if you think your primary job is to be a critic, because criticizing is not the same as creating.

And although you can learn a little from intelligent, thoughtful reflection of other writers’ work, you can learn ten times as much from actually doing your own work.

So get out of the debate club. Get out of the wannabe club. Get out of the branding club. And get back to your writing.

It will take you everywhere you want to go.

Read more on writing and platform-building in the brand-spanking new 366-prompt book, The Writer’s Workout, available for pre-order now at your favorite book retailer now! And yes, you can even get it in time to call it one of your holiday gifts.

I just realized that, due to the forthcoming launch of The Writer’s Workout on December 6th, this Wednesday is your last chance to take classes with me or Abigail Green in 2011.

I will be announcing the line up of classes for 2012 by the end of this month.

Here are ten reasons to take one of our classes:

1. You want to accumulate a body of publishable work, but you are not getting there on your own.
2. You like taking classes, especially inexpensive classes that conclude with you creating enough work to potentially cover the cost of the class.
3. You get distracted easily. You need help focusing on getting your own best-quality work done.
4. You are bursting with ideas and/or stories you want to share. And you have so many that it’s hard to get any of them on paper intact.
5. You get overwhelmed by all the possible ways to “break in.” You need someone to break this process down into manageable steps for you, so you can take the steps and receive validation for your work.
6. You have read tons of books or attended conferences or events that get you pumped up, but then lose steam or feel overwhelmed once you try to execute what you have learned.
7. You are ready to see your name in print.
8. You want to know if you have what it takes to get started writing for publication.
9. You know our former students get published, create a solid track record of publishing success, and build unique platforms based on growing expertise and you also want to accomplish these things.
10. You are tired of talking about writing and you are ready to actually write.
11. Bonus reason: you might want to take a Dream Team or Micro-publish an e-book working with Christina, and you know these classes are prerequisites for her advanced level training. (The next round for both begins in January 2012.)

Are you ready? If you are, we would love to work with you.

The following classes start Wednesday:

Writing & Publishing The Short Stuff—Celebrating Five Years of Working with Mom Writers! Learn more here

Discover Your Specialty & Launch Your Platform (Not just for mom writers and not just for nonfiction writers) Learn more here

Personal Essays That Get Published with Abigail Green, Newly updated! Learn more here

Personal Essays That Get Published: Level Two with Abigail Green, Newly updated! Learn more here

Hope to work with you soon!

Today is the last day to purchase my self-study curriculum, Build Your Author Platform, as part of the September Premium Collection from Writer’s Digest of the same name.

If you have worked with me or read my books, you know that I don’t do “crash courses” in anything. I only offer comprehensive classes that build rock solid skills that a writer can take to the bank over and over for the rest of his or her career. So you won’t find a crash course on how to build your author platform in this kit.

But you will find a complete set of paces you can put yourself through so that you can create the appropriate platform for you over time. The kit also contains my book, Get Known Before the Book Deal, which you will also use as part of the self-study course. And it contains the May/June 2009 issue of Writer’s Digest with my article, “Build Your Power Platform.” Not to mention tons of great resources from other contributors to the kit like Jane Friedman, Tim Beyers, Robert Brewer, and more!

As I said, today is the last day to purchase this kit, and just so you know, I signed a contract that allows Writer’s Digest to only sell 200 of these self-study courses. So if you miss the boat on this Premium Collection, you’re going to have to wait until the rights to the self-study course revert back to me to get your hands on it.

I’m just saying…you might want to jump on this opportunity while it lasts.

Also, if you purchased the kit and you like the self-study course, or you would prefer to work with me directly so that I can coach you in a group of like-minded others to identify and develop your author platform, check out my class, Discover Your Specialty & Launch Your Platform that begins October 12th. Learn more here and let me know if you have any questions. My new e-mail address is “christina at christina katz dot com.”

Platform on, my fellow writers! Platform on.