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Does Your Bio Need A Makeover? Tip One Of Seven

tips : cafe flore, upper market street, castro, san francisco (2014)This is part one of a seven-part series on bio writing for every level professional.

The first tip is this: you need to know what you offer the world in a nutshell, and you need to be able to describe what you offer clearly and concisely in the first few sentences of your bio.

Don’t bury the lead. Don’t think the reader is going to stick around to read a long bio and figure out what you are all about after several paragraphs of blah, blah, blah.

Readers want the topic sentence right up front.

The challenge for you as the writer is: how do I summarize all of this concisely?

I know the task seems daunting. But the answer is simple if you consider THE IMPACT YOUR WORK HAS ON THE WORLD.

If you know your impact, you know what you change in the world, and you know, essentially, what you DO.

This information needs to be right up at the top of your bio.

Of course, today’s tip is for folks with a professional track record already. I will address folks without a track record in my next bio writing tip.

Hope this is helpful for you in building a better bio!

Learn more about bio writing in my latest online video course, Build A Better Bio, which can train you to write the three most important types of bio you will need in an online career in just 30 minutes. Learn more here.

~ Photo “tips” by Torbakhopper

 

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