Branding is not evil, it's just overstated to the point of becoming a cliché, for me. So, I'm not saying so much here what people should or should not do, as much as I am pointing out how creative people think.

Also, I think it's important for creatives to not become boxed in by their brands or their idea of themselves as a brand, as this is not a great thing for the expansive nature of creativity.

When did the word “brand” become a bad thing? When the word became so grossly and gratuitously over-used. Again, this is for me, and from the perspective of a person who identifies with writers and other creatives. Not saying it's right, just saying it is what it is.

I address this issue throughout Get Known Before the Book Deal. Maybe what I'm really saying is that people who want to spend the lion's share of their time creating, really need marketing people to expand and enhance their reach.

I'm a huge DIYer and I still think this is true. Do as much as you can, writers, but don't forget that there are marketing pros out there who can help.