POPPEDY-POP! What A Successful Platform Is Really Like

by @thewritermama on November 9, 2012

I think we talk about platform in the theoretical way too much.

As a writer, who has and uses and builds and expands and relies upon a platform as an integrated part of my career, I can assure you that the best part of platform is when it ceases to be a hypothetical and once it begins to be an ongoing part of a creative career process.

I encourage writers to get out of the hypothetical and into the actual doing/building/planning part as quickly as humanly possible. Because friends, I gotta tell you, at this point, with as much ground as has been covered on the topic, long drawn-out pontifications on platform are getting wicked boring. At least for me.

But then again, I wrote an entire book on the topic, as most of you know.

When platform is still exciting, as it is for me every single day, it is because stuff is popping inside of mine like popcorn machine going full tilt. Poppedy-poppedy-pop! That’s what your platform should sound like.

If you don’t hear anything popping. Then stop talking about platform all the time and get to work on yours. If my platform isn’t popping much on any particular day of the week, which happens once in a while, I am fortunate to have my students’ platforms popping like crazy all around me.

So basically it’s incredibly noisy around here all the time with all of the platform popcorn popping going on in my own work and in the work of those I teach and coach. This is what platform productivity looks and sounds like. It’s like life inside a giant popcorn machine.

And the best part is that the quality of work that is going on in my career and around my career could not be higher. And please remember that quality does not happen by itself. Quality happens because I am setting a good example of how to be focused, and my students are not only following my good example, they are also focused on their own work and nothing but their own work.

So you want some platform results? You want to hear the wonderful sound of your own platform popping? Then stop talking about it and get to work. I can help. I help writers all the time. Every single day.

Poppedy-pop, what are you waiting for? Let’s get this platform poppin’!

• • •

Get Known Before The Book Deal, Use Your Personal Strengths To Grow Your Author Platform is written by Christina Katz for Writer’s Digest Books. For sale everywhere quality books are sold, including: Amazon, Barnes & Noble, Powell’s, IndieBound and Writer’s Digest. Watch the book trailer. Check out the companion workbook, Discover Your Platform Potential. Read my Writer’s Digest article, “50 Ways To Build Your Platform In Five Minutes A Day.” If you are ready to get to work, see when my next Discover Your Specialty & Launch Your Platform class begins. Ready to build your writer platform? Let’s uncover what sets you apart from the crowd…together.

~ Photo by Vegan Feast Catering

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