Something must be changed.
The biggest shortcoming I am seeing in the bios that have been submitted so far is they are descriptive. But they describe what folks do without discussing the impact of what they do.
Folks, we don’t merely want to know what you do. We want to know who, what, where, why, and how you have changed the world.
In other words, if your work is not making an impact…then what’s the point of writing this bio?
At the very least, if it’s not going to change the world, then what’s the point?
I’m sure there is or has been a point. But you are neglecting to describe your impact. You are avoiding it.
I am beginning to wonder if you are impactaphobic.
Which makes it seem like you have not made an impact at all…and never will. Which I know is bull honkey.
So I guess my biggest piece of advice right now, when it comes to bio writing, is start by describing your impact. And in order to do this, you must know what your impact is and has been.
Do you think it’s more polite to only tell me what you do without telling me about the impact?
Do you think it’s bragging if you say that your work has actually affected people’s lives.
It isn’t.
More importantly, how would I know if you don’t describe your impact for me?
And I mean in factual terms. Don’t blow me smoke. I’m not asking you to.
So your topic sentence of your bio is: the impact your work has or has had on the world.
Then take the rest of the bio from there and flesh it all out with the who, what, when, where, why, and how of what you offer.
But don’t make me search through your whole bio for your impact.
Because I will search for your impact, if I’m reviewing your bio, but most readers won’t.
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