If you feel like folks are not responding to your bio, then that’s not good.
You should actually be hearing from those who encounter your bio for the first time and who are nodding along with what you have to offer because it sounds so much like what they are looking for.
This is accomplished when you get beyond merely describing yourself and get into describing your platform dynamic instead.
Your platform dynamic is how you do what you do that sets you apart. If you are not well-versed in your platform dynamic, then you are probably not able to communicate it in a way that draws people to you.
Your bio should also create what I call the Universal Yes. It should not only present the who, what, when, where, why and how of what you do, it should also create interest in all of those things at the same time.
This sounds like a tall order, but it’s not hard, once you get the hang of it.
Interest drives engagement. Engagement drives interaction. Interaction increases the chance that folks will want to work with you or purchase your offerings.
And of course, I’m talking about authentic engagement with real people, not just attempting to dazzle everyone while you run away and hide. Although your bio can and should communicate your availability, too.
Your bio should read like you are sticking out your hand and saying, “Hello, nice to meet you. Here’s what you can expect from me. And here’s how we should keep connecting.”
You can measure how well you did writing your bio by how folks are responding to it and to you.
If no one is responding, then your bio is not working for you and it needs improvement.
Improving your bio is fun and empowering. You can have fun learning how to write your bio and gain insights that will help you connect and keep connecting with your audience by taking my new Build A Better Bio class.
I hope you can join us!
Photo Credit: handshake II by Alvaro Canivell