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Levels Of Content & What They Really Mean

I found a sticky note in an old research folder that describes levels of content as:

  • Information
  • Knowledge
  • Wisdom

I like this idea because it hints at the truth that just because you work with words, this does not mean that everything you write is one level of quality. You might be writing gibberish. You might be ranting and raving. But it takes a disciplined mind to gather and arrange information in a way that makes that information helpful to others. It takes time and understanding for that information to become knowledge, which is the beginning of expertise. And wisdom only comes to those who bring humanity into the content equation.

You can have all the information in the world and still be ineffective. You can even have knowledge and not be genuinely helpful to others. But once you have wisdom, this is where what you know and how you use it becomes win-win-win. And at that point, you have become wise indeed.

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  • Heidi Smith Luedtke September 19, 2012, 10:35 pm

    I like this idea. Wisdom = knowledge * humanity. This is exactly the kind of writing that moves me — where the words make me smarter and speak to my heart and soul at the same time. Thanks for the insight.

  • Margaret Duarte September 23, 2012, 10:08 am

    I enjoyed this post. Not only is it short, but it’s helpful to a fellow blogger. I should hang the quote “You can even have knowledge and not be genuinely helpful to others,” above my computer desk as a reminder, each time I add content to my blog. I just finished reading GET KNOWN BEFORE THE BOOK DEAL for the third time. Each reading helps get me a few steps closer to my goal.

  • christinakatz September 23, 2012, 11:49 am

    Thanks, Margaret. Appreciate your support for Get Known. 🙂

  • christinakatz September 23, 2012, 6:50 pm

    Thanks, Heidi.

  • Jeff Emmerson September 26, 2012, 7:40 pm

    Christina – Thank you for all that you do! As a very determined writer, I have a lot to learn to get a book deal, and your book “Get known before the book deal” is an immense resource! As far as blogging goes, this is a huge eye-opener for sure. I love how you get straight to the goods!