If you are becoming an author for the first time, chances are good that you haven’t had time to read up on the most recent how-to market-your-book books because you’ve spent so much time learning from the latest how-to-get-a-first-book-deal books.
Oh sure, you took a quick look at book-marketing books when you pulled together your proposal. Maybe you even skimmed them again when your agent asked you to “beef up your marketing section.” But time has passed since then and soon, you’ll be having conversations with your publisher’s in-house publicist, if you are lucky enough to have one assigned to you.
You’d better have a detailed plan and put it in writing. Here are three books that provide a solid foundation as you prepare for conversations with the folks at your publishing house about how to manage your first book launch.
Publicize Your Book by Jacqueline Deval (Perigee 2008) Amazon link
Get Known Before the Book Deal by yours truly (Writer’s Digest 2008) Amazon link
Plug Your Book by Steven Weber (Weber Books 2007) Amazon link
Read these books as soon as you receive your verbal offer, preferably with a pen and paper in hand. You want to channel the spike of enthusiasm and excitement you’re feeling about the publication of your first book into launching your book into the world with as much fanfare as possible.
Best of luck!
Photo by Wonderlane
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