Jargon ruins your bio’s effectiveness.
In other words, if you write a bio, and no one but insiders in your industry can understand what you are saying, then this is not an effective bio.
Because an effective bio draws people in. And jargon drives folks away.
So if you accidentally put jargon into your bio when drafting, that’s fine. It’s no big deal. Happens to the best of us.
But edit the jargon out by the time you are done rewriting your bio and replace it with everyday language that anyone can understand.
And then your bio will do what it is supposed to do, which is communicate who you are and what you offer to people who do not know you yet.
Folks who are often guilty of this habit seem to be lifestyle coaches, tech industry folks, and spiritual/religious folks. To them I would simply say, do you want to be exclusive in your use of language or inviting?
If you are being exclusive, then you may be screening out folks who might otherwise be interested in you and what you do.
So don’t make your bio into a filter. That’s what jargon does and that’s not the point. Your bio should broadcast you and your strengths to the largest possibly audience, and pull in new leads.
Learn more about bio writing in my latest online video course, Build A Better Bio, which can train you to write the three most important types of bio you will need in an online career in just 30 minutes. Learn more here.
