You have one chance to hook the reader and that’s the first line of your bio.
When you are writing your bio, don’t bury the lead.
Don’t make us wait until the middle of your bio paragraph to tell us precisely what you do.
We need to know what you do right out of the gate. Hit us with reason to keep reading right away.
Whatever you do, don’t keep us in suspense. Don’t imagine that folks are going to keep reading for the big reveal.
So cover the important aspects of who, what, when, where, why, and how you do your work. And use a compelling description of your impact on the world to hook is right in the first line.
Don’t make the reader work. Don’t ask the reader to try and figure out if you can be helpful to them. Hook the reader, and hook the reader good, and then share the rest of the details about what you do.
I always recommend working on the lead of anything you write last. It’s just easy to write the meat first and even the conclusion, and then swing back around and create a catchy hook.
Learn more about bio writing in my latest online video course, Build A Better Bio, which can train you to write the three most important types of bio you will need in an online career in just 30 minutes. Learn more here.