Identity Shift In This Blog: Did You Notice?

I shifted my professional identity a few weeks ago, did you notice?

I was “The Prosperous Writer,” and now I am “The Christina Katz Writing & Publishing Studio.”

The Prosperous Writer still exists as the name of my monthly newsletter (you can subscribe here if you would like to stay in touch). But the bottom line is this—our identity should always reflect what we do best, not just what we are known for.

I am known for a lot of things—freelancing how-to, traditional publishing how-to, platform development how-to, micro-publishing how-to—and a whole lot more.

I am also known for my published and self-published books and writings on topics concerning all of the above.

Oh, and I also write popular parenting articles.

But that’s a lot to ask other people to remember all the time. Also, there is nothing really in it for them, so why should they bother remembering it all?

Why not focus here on what I do for others every day instead?

Because isn’t that really what you are here for? Don’t you want to know what I can do to help you become a better and more prosperous writer?

I thought so.

Every single day of the year (except for weekends and holidays), I work with writers. I teach, coach, and train these writers to become better at the things I know how to do, like freelance writing, platform development, traditional book development, and micro-publishing.

Specifically, I am focused on helping writers make money from their various types of nonfiction writing, while enjoying the process as much as possible.

Therefore most days out of the year, I am teaching, coaching, and training writers to be more successful professionals. I only work with writers who want to improve their professional skills in the long run. I don’t work with fly-by-night, needed-to-be-rich yesterday types. I would much rather work with serious students than with spectators. That’s just who I am.

I am results-oriented. I like to make professional strides and I like to see my students make professional strides, as well. In other words, if you work with me (with “work” being the operative word), you are going to see results for your efforts. I don’t like to waste my time or your time.

I don’t spread myself too thin or give my techniques away lightly. If you want to work with me, I connect with students here, through my blog, my newsletter, and my social media outlets.

Even if I have created books and articles which are published through others, I have always made it my policy to keep my classes, dream teams, and challenges right here, so folks know where to find them and me. I never sold rights to any of my classes or other offerings in any of my contracts, and I don’t intend to in the future.

You may have noticed that I have not been traveling as much in the past year or so. This is for several reasons. First, my daughter is in middle school and needs me around more than she did when she was in elementary school. Second, I am in the process of creating a line of self-published works, and this takes a lot of time and energy. And third, traveling interferes with my teaching and coaching schedule.

Over the past couple of years, I’ve turned up my teaching, coaching, and training time and turned down my travel time, and I’m loving the results.

I’m not saying this is forever, but it’s the plan for the immediate future. I’m happy with the decisions I’ve made in the past couple of years. I’ve never been happier in my career and I’ve never been able to have a more positive impact on the careers of others.

If you are wondering how I got here, I have been growing my business for the past 13 years. I started from scratch and I have had lots of help from wonderful folks along the way. I have also given a lot of help along the way.

Every workday, practically without fail, I receive messages from writers I have worked with or helped. This is just a sample of the kinds of things they say:

You are an inspiration, leading by example. It is rare. I am truly humbled and honored to know you.

I am so excited to start Pitching Practice!

Thank you for investing in me and the next season of life and writing that I am embarking on.

Thanks so much. You don’t know how much doing the Moments has helped me.

Thanks again! This has been just what I needed!

Thanks so much for all of this fantastic help.

Thank you so much.  I appreciate your no-nonsense advice.  It keeps me from talking myself in circles which, I’m sure you can see, I am prone to doing.

I’m just skimming anonymous comments from the top of recent feedback, but you get the idea.

How do you know when you are on the right track in your career?

When you get positive feedback like this and when you have never felt more content and on-track, then you probably are on track.

I wish you a similar sense of serenity or whatever makes sense for you at this juncture in your career. And hope to work with you soon via one of the many ways I currently work with both fiction and nonfiction writers. Feel free to e-mail me at christina at christina katz dot com if you have any questions.

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