tips : cafe flore, upper market street, castro, san francisco (2014)You may have heard that I am offering free bio reviews for my new Build A Better Bio Course!

As the bios roll in, I will likely come up with specific suggestion I can offer bio builders.

So why don’t I keep them here, in case I decide to add them to the class later.

The first tip is this: you need to know what you offer the world in a nutshell, and you need to be able to describe what you offer clearly and concisely in the first few sentences of your bio.

Don’t bury the lead. Don’t think the reader is going to stick around to read a long bio and figure out what you are all about after several paragraphs of blah, blah, blah.

Readers want the topic sentence right up front.

The challenge for you as the writer is: how do I summarize all of this concisely?

I know the task seems daunting. But the answer is simple if you consider THE IMPACT YOUR WORK HAS ON THE WORLD.

If you know your impact, you know what you change in the world, and you know, essentially, what you DO.

This information needs to be right up at the top of your bio.

Of course, today’s tip is for folks with a professional track record already. I will address folks without a track record in my next bio writing tip.

Hope this is helpful for you in building a better bio!

Keep in mind that the price on this course goes up on Sunday. And you have to sign up by Saturday, February 28th to take advantage of my bio review offer. All for only $20!

Better register now, or you might forget and miss out…

Learn More Here

~ Photo “tips” by Torbakhopper


Build A Better Bio 2.25.15

Purchase this course now, at a major discount, and take advantage of my limited-time offer to review your short bio! Click on this image to learn more.

Just because you have a bio does not mean that it is communicating the best of what you offer and how what you offer sets you apart from the crowd.

Another problem happens when you have not taken the time to really think about these details and how much they matter to those reading your bio.

So, the ten million dollar question becomes:

Do you know what you offer?

And the next question is: do you know how what you offer is different from what everyone else offers?

And finally, can you describe in exquisite detail your most current offerings in ways that make it so we can’t resist at least checking them and you out?

Here’s some help. If you include these ten things in your bio, then the answer to all of the above questions will be soon be YES.

Your bio should include:

1. Who you are

2. What you offer

3. When you offer it

4. How frequently you offer it

5. Where you offer it

6. Why you offer it

7. How you offer it

8. How we can get in touch with you

9. How you like to connect with us

10. What we can expect from you next

If your bio is not communicating all of these things, I hope you will check out my latest online course, Build A Better Bio.

This is my course’s official launch. This week only, through Saturday February 28th at midnight, everyone who joins gets a free bio review.

Can you afford to miss out on this opportunity?

I hope not, because my goal is to help every single person who follows this blog create their best possible bio.

I hope you will take me up on the offer. Click here to learn more:

Get Your Free Bio Review When You Register By February 28th

Christina Katz is a writing career coach with fourteen years of experience. Her work appears in national, regional, and online publications. She is also the author of many books and e-books for writers. She teaches writers to prosper by building solid, saleable, life-long career skills via classes and training groups that work even in a rapidly evolving publishing marketplace.


What Pre-launch Students Are Saying — So Far — About Build A Better Bio!

Just finished all the videos…excellent!  ~ Monica R. on Facebook

Probably the most information-packed course I have seen on Udemy. All of it is totally relevant and points out that I need to build a better bio! Amazing insight, bringing all the major social media platforms into the discussion. Well done. A real career-changing approach to writing a biography for more successful results.  ~ posted in the course discussion by Heather, A Udemy Student & Instructor

Great so far — watched the 1st video yesterday, printed the first 2 worksheets today, will have more time for it Sunday!”  ~ Lisa C. on Twitter

Build A Better Bio is now in launch phase at the price of only $20.

If you missed the pre-launch this time around, please don’t miss it next time. I like to give my closest friends the best deals on my new courses.

But don’t feel badly if you missed the pre-launch, because for the launch phase, I am offering a FREE bio review.

See the class discussion inside the course for details to take advantage of your free bio review.

And don’t miss this time-sensitive offer. You must sign up by midnight on February 28th to claim your bio review.

I don’t plan on offering it again, so this is your only chance outside of a phone consult to work with me on your bio.

Click Here & Go Directly To The Registration Page To Take Advantage Of This Offer

While you are here, why not subscribe to my YouTube page, where I have updated the promo video for this course.

Stay tuned for my post tomorrow on questions your bio must answer…


1350774047_ce481b2d51_zIf you feel like folks are not responding to your bio, then that’s not good.

You should actually be hearing from those who encounter your bio for the first time and who are nodding along with what you have to offer because it sounds so much like what they are looking for.

This is accomplished when you get beyond merely describing yourself and get into describing your platform dynamic instead.

Your platform dynamic is how you do what you do that sets you apart. If you are not well-versed in your platform dynamic, then you are probably not able to communicate it in a way that draws people to you.

Your bio should also create what I call the Universal Yes. It should not only present the who, what, when, where, why and how of what you do, it should also create interest in all of those things at the same time.

This sounds like a tall order, but it’s not hard, once you get the hang of it.

Interest drives engagement. Engagement drives interaction. Interaction increases the chance that folks will want to work with you or purchase your offerings.

And of course, I’m talking about authentic engagement with real people, not just attempting to dazzle everyone while you run away and hide. Although your bio can and should communicate your availability, too.

Your bio should read like you are sticking out your hand and saying, “Hello, nice to meet you. Here’s what you can expect from me. And here’s how we should keep connecting.”

You can measure how well you did writing your bio by how folks are responding to it and to you.

If no one is responding, then your bio is not working for you and it needs improvement.

Improving your bio is fun and empowering. You can have fun learning how to write your bio and gain insights that will help you connect and keep connecting with your audience by taking my new Build A Better Bio class.

During my pre-launch phase, this class is available until Saturday, February 21 at midnight for only $10.

The regular price for the class is $47, so that’s a $37 savings and you get to own the class and take it and retake it at your own convenience.

Click On This Link To Learn More And Take Advantage Of This Great Price

Folks participating in the course pre-launch have already viewed all seven videos and are now working on putting their best business face forward. And the best part is that this 100% video class only takes about a half an hour to complete. Then you can download worksheets that help you focus on building a unique bio that will set you apart and draw people to you for all the right reasons.

I hope you can join us!

Photo Credit: handshake II by Alvaro Canivell


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